The Sandhills
JKP Marketing was engaged by the landowners and developers to create a brand and convey the vision behind the development of a town in New Zealand. This master-planned community adheres to the SMART growths strategic principles of creating a place where people can live, learn, work, and play, and is supported by the council. JKP developed timeless branding that reflects the community's vision, choosing blue to represent the seaside location of the Sandhills and a circle to symbolise unity. Additionally, JKP was tasked with creating a booklet that outlines the vision behind the highly liveable and sustainable community. This booklet has become one of JKP's favourite projects to date and it has been provided to the NZ government to convey the vision of this town, which is influenced by the new urbanism movement.
SCOPE
Town vision booklet
Branding
Copywriting
Photography
Public Relations
JKP crafted timeless branding that embodies the community's vision. The choice of blue reflects the seaside location of The Sandhills, while the circle symbolises unity and togetherness. This thoughtful design captures the essence of the community, creating a cohesive and meaningful visual identity.
Additionally, JKP was tasked with creating a booklet that outlines the vision behind the highly liveable and sustainable community. This booklet has become one of JKP's favourite projects to date and it has been provided to the NZ government to convey the vision of this town, which is influenced by the new urbanism movement.
JKP traveled to New Zealand to capture custom drone photography for this development. These stunning images showcase the breathtaking location, emphasising its proximity to both the river and the sea, perfectly highlighting the natural beauty and unique appeal of the project.
