Millervale
Millervale is a unique development consisting of eight spacious apartment residences situated in Cammeray, Sydney. Each of the eight homes is generously proportioned, facing north and designed for optimal ventilation. Meticulous design has seamlessly integrated the residences into their surroundings, offering a fluid living experience that is perfect for both relaxation and entertaining. JKP has been integral to marketing Millervale since its inception, handling every facet from initial brand conceptualisation to defining its tone and creative direction. We developed a cohesive brand identity that reflects the elegance and sophistication of the development. Our involvement included creating high-quality visuals, compelling narratives, and strategic marketing materials that highlighted Millervale’s unique features and appeal. By crafting a powerful and consistent brand message, JKP has ensured Millervale stands out in the competitive Sydney real estate market.
SCOPE
Website design
Branding
Copywriting
Signage
Social Media
Creative Direction
Photography
Marketing strategy
The Millervale branding captures the timeless allure of the development. Dark green symbolises balance, harmony, and prosperity, reflecting the community's connection to the natural environment. Lavender conveys serenity, calmness, and tranquility, embodying the peaceful atmosphere that we aim for new homeowners to experience upon entering Millervale. The versatile MV motif is meticulously designed for a range of applications, from door handles and building engravings to stylish keyrings, tote bags, hats, and other merchandise, ensuring a cohesive and elegant brand presence throughout the development.
We created both print and online brochures for Millervale, highlighting the development's unique features, with high-quality visuals and engaging narratives. Additionally, we developed a sophisticated landing page that served as a visually captivating and user-friendly digital gateway to Millervale, providing potential homeowners with an immersive experience. Our expert copywriting ensured consistent and compelling messaging across all materials, from brochures to the website. This comprehensive approach to Millervale’s marketing established a cohesive and attractive brand presence, effectively drawing in and informing potential buyers.
We led the creative direction, visual identity, and social media strategy for Millervale, with the aim of authentically capturing the essence of the Cammeray area. Our photoshoot highlighted the natural beauty and vibrant community of Cammeray, steering clear of overly glitzy or staged elements. Instead, we chose to feature local gems such as the beloved Italian bakery known for its fresh morning bread, the serene bushwalks with natural waterfalls, and the easy access to the ocean that offers residents activities like sailing, canoeing, and waterfront runs. Our goal was to present a genuine reflection of the Cammeray community, showcasing its charm and appeal in a way that resonates with potential homeowners.
