Ford Land
Ford Land, a top industrial property company in Australia, engaged JKP to elevate their property portfolio communication through targeted B2B and B2C marketing strategies. Their objectives included developing a contemporary and user-friendly website, implementing an extensive digital marketing plan, crafting digital and print brochures, and establishing distinctive branding for their industrial sites. During this partnership, several noteworthy projects were undertaken, including strategic naming, re-branding initiatives, and customized marketing strategies for key assets such as the commercial building at HQ @ 22 and the pre-lease DA approved industrial site at 32 Sirius Rd. Additionally, JKP successfully revamped Ford Land's website, creating a modern and intuitive experience for potential customers. This enduring collaboration has spanned over seven years, showcasing JKP's role as a trusted and integral marketing partner for Ford Land.
Website design
Property branding
Copywriting
Project naming
Print & digital marketing brochures
Electronic newsletters
Photography
Google ads campaigns
PR, communications & event management
SCOPE
The Ford Land website features eye-catching headings and a highly intuitive design, ensuring a seamless user experience. JKP is responsible for ongoing website management and monthly property updates for Ford Land. In addition to website enhancement, we have also designed signage to improve the visual communication of Ford Land's available properties for lease. Our comprehensive services extend to PR and communications, which includes securing coverage in local media outlets and strategically managing Google ads and elite plus listing ads across real commercial and commercial real estate platforms.
Our work for HQ22 involved creating a unique brand identity for the property. We developed a distinctive name for the building, as well as tone of voice, and designed both digital and print brochures to advertise the property. Our goal was to ensure a consistent and compelling brand message across all platforms. We also improved the signage and managed photography services to effectively capture the essence of the property. Additionally, we sent out EDMs, to engage with the target audience and encourage meaningful interactions.
We developed a range of print and digital brochures for key industrial and commercial projects within the Ford Land portfolio. Each estate was uniquely branded with its own logo, colour palette, and visual identity, ensuring distinctiveness and recognition. By incorporating bold pops of colour and engaging copy, we crafted marketing materials that are not only visually striking but also memorable. Our goal was to create a lasting impression for each estate through compelling design and captivating copywriting.
Our marketing strategy places a strong emphasis on the critical role of visual presentation by incorporating custom photography for all of Ford Land's commercial and industrial properties. This approach guarantees that each site is showcased with high-quality, professional images that highlight their unique features and appeal. By capturing the essence and distinct characteristics of each property, we ensure they stand out in a competitive market, making a lasting impression on potential clients and tenants.
