Compass Charters
JKP was entrusted with naming and branding a luxury charter company in Europe. Leveraging the power of alliteration for memorability, we proposed ‘Compass Charters,’ a name that evokes the essence of travel and boats. Beyond naming, JKP developed a comprehensive visual identity, including content creation and custom photography in iconic European locations like Capri, Turkey, and the Greek Islands. We also supported the client by developing a detailed business viability document, ensuring a thorough and integrated approach to the brand's success.
Business naming
Business viability document
Branding
Copywriting
Custom photography
SCOPE
JKP created the name ‘Compass Charters’ for this charter business, a catchy alliteration that perfectly encapsulates the essence of the company. Compass Charters takes people on adventurous yacht journeys around the globe. Building on this name, we developed branding centered around an intricate compass design, leaving a lasting impression. We chose a navy and white color palette to enhance the nautical theme.
JKP developed a comprehensive business viability document for the company, meticulously detailing the marketing strategy, brand strategy, and tone of voice. To enhance its impact, we designed the document using the brand's colors, ensuring it was visually appealing and aligned with the brand identity. This polished and professional document was crafted to captivate potential clients and investors, effectively conveying the company's vision and strategic direction.
Building on the business naming, branding, and brand strategy, JKP created original content for Compass Charters. This included capturing unique and captivating photography from global destinations where Compass Charters operates, showcasing the stunning locations available to their clients. Our bespoke content highlighted the exclusive experiences and breathtaking scenery, further enhancing the brand's allure and appeal.
