Serenity
For our client MV Serenity, we delivered a comprehensive 360-degree marketing campaign that encapsulated the vessel's timeless elegance. Aiming to distinguish themselves in the elite realm of luxury charter yachting in Europe, they sought captivating content to showcase the yacht's allure. Our project included crafting a sophisticated website and designing both print and online brochures, all tailored to highlight Serenity's unique appeal. Additionally, we created unique content through a personalised photo shoot in Europe and managed their Instagram account, growing it with original content and engaging reels. We also designed a timeless logo that stands out from the crowd, now featured on a variety of merchandise including hats, bags, and crew uniforms.
Branding
Website design
Art direction
Copywriting
Print & digital marketing brochures
Photography
Social media management
Crew profile brochure
Google ads campaign
SCOPE
The branding reflects the classic yet timeless essence of MV Serenity. This logo is now prominently featured on a variety of merchandise, including hats, bags, and crew uniforms, further reinforcing the brand's unique identity. Our design approach for the website was modern and user-friendly, highlighting the yacht's captivating imagery. After a successful website launch, JKP executed a targeted Google Ads campaign that led to a significant increase in direct charter enquiries.
All our brochures featured a unique copywriting style that we crafted to reflect Serenity's distinctive character. Each page was meticulously designed to captivate the reader, with carefully selected pull-out quotes and compelling narratives that transported them into the luxurious world of Serenity. Through our evocative language and compelling narrative, we brought the story of Serenity to life, creating a powerful and engaging reading experience.
We were responsible for creating the social media strategy for Serenity, right from its inception. Our personalised photo shoot across Europe provided a rich array of visual content, enhancing the yacht's allure on social media. We also managed and grew Serenity's Instagram account with original content and engaging reels, amplifying their reach and engagement with a discerning audience.
Our creative direction extended to meticulously overseeing all imagery, including managing a bespoke photoshoot on location in Europe. We carefully selected picturesque shoot locations and styled the yacht to perfection, ensuring it was photoshoot-ready. The result was a collection of stunning visuals that truly captured the essence and elegance of Serenity, showcasing its timeless beauty and luxurious appeal.
