Top tips for effective Property Marketing during a pandemic
The COVID-19 pandemic has dramatically changed many industries, including the property market. There is no question that property marketing strategies have had to adjust to account for the fact that people are staying in and are avoiding any unnecessary public activities.
However, while it has become more challenging to market a property effectively, there are plenty of clever and creative techniques that you can use. Digital marketing should be your focus right now if you want to get results in the property industry. Below, we’ve included a brief look at the top aspects to consider.
Make It Easy to Get in Touch Online
Being able to contact businesses online has become critical now that most people are staying home. Clients don't want to come into your office if they can help it. To put their needs first, make yourself available online through email, live chat, and even video calls so that it's easy for people to get in touch.
Ditch Traditional Office Hours
Another way to be more available is to think outside of traditional office hours. Consider being available in the evenings or on the weekends. One way to do this without actually working 24/7 is to use a chatbot to respond to messages – but be sure to invest in a high-quality one. A weak chatbot can hurt your company image as much as a powerful one can strengthen it.
Offer Virtual Viewings
Viewings are easily made pandemic-safe by hosting them virtually. Include video tours when you list a property, and invite customers to conduct viewings using Zoom or similar tools. Train your agents in giving informative virtual tours.
Create Shareable Content
Informative content is more important than ever when everything is focused online. Create shareable content, and make it easy to share on social media and through our media, too, such as messaging apps and email. Consider using videos, infographics, and images, as these are twice as likely to be shared on social media, according to research by Wyzowl.
This phase of history has been tough on every industry, requiring changes from both businesses and customers. Nevertheless, it is still possible to market your properties with success during a pandemic using digital marketing methods.